Branding
Branding is much more than a logo or catchphrase. It’s everything your clients and customers encounter when they interact with your business — even things you may have never considered. Octavo has the experience and insight to look at the whole enchilada and make sure you haven’t overlooked any key ingredients. Let’s talk. It won’t hurt a bit!
Discovery and Analysis
This is an audit of what you have, how you’re using it and who your audiences are. We’ll start by having you complete our brief survey. Then we’ll ask even more questions. We’ll explore the competitive landscape and begin to determine what your brand’s personality should be and what you need to stand out.
Brand Strategy
This is where we collaborate with you to create a brand platform. We round up everything we’ve gathered in the discovery phase to develop a comprehensive plan to help you achieve your goals. Once we get your stamp of approval, this strategy becomes the foundation for all design work and ensures we all have the same expectations.
Collateral
Your branding needs to be consistent in ALL you do, from your digital collateral — website, blog, social media — to print media including business cards, stationery, signage, mailings, displays, menus, t-shirts, tchotchkes … well, you get the idea. Octavo will make sure you’re saddled up and ready to ride the road to success.
Branding Guidelines
Make sure no one goes maverick! We create a technical guide that will be a critical resource for your team to use internally, as well as with vendors, publications and other marketers. This handbook of usage rules gives exacting specifications for your brand’s visuals and communications voice, ensuring consistency and protecting brand integrity.
Branding Projects
Florida Man Woodworking – Woodworking Logo and Web Design
Florida Man Woodworking is anything but ordinary. Known for their handcrafted live-edge tables and custom woodwork, they needed a brand that reflected their bold personality and high-quality craftsmanship. Octavo Designs stepped in to create a complete woodworking logo and web design package that captures their quirky, Florida-inspired spirit while elevating their business.
Bringing Spirits to Life: Whiskey Branding and Label Design
Check out our work on this whiskey branding and label design project, where we teamed up with a distillery to create labels that don’t just look good—they tell a story. From a custom logo to the final label details, we brought out the character and craftsmanship behind each bottle. Take a peek at how we turned whiskey into an experience you can see and feel.
Empowering Growth: Branding Solutions for Economic Development
Take a look at our collaboration with the Frederick County Office of Economic Development, where we crafted a bold new visual identity to showcase the county’s growth and innovation. From custom graphics to impactful messaging, we designed materials that capture the energy and opportunity in Frederick. See how we helped bring their vision to life with a brand that speaks directly to businesses, investors, and the community.
Elevating Flavor: Restaurant Branding for Pump & Rye
Explore our work with Pump & Rye, where we crafted a brand identity that’s as bold and flavorful as the dishes they serve. From logo design to menu layouts, we infused every detail with a touch of vintage charm and modern flair. Check out how we brought the restaurant’s unique vibe to life, creating a look that feels right at home in the heart of their community.
Revving Up the Fun: Branding for Maryland Double Deckers
Get on board with Maryland Double Deckers, where we took their iconic double-decker buses and created a brand that’s as lively and memorable as the ride itself. From logo design to custom graphics, we brought the spirit of adventure and fun to life, capturing the unique experience of cruising through Maryland in style. See how our branding helps set the stage for unforgettable journeys.
Soaring Above: Branding for Frederick Flying Cows
Take flight with Frederick Flying Cows, where we helped bring their unique concept to life with bold, eye-catching branding. From designing a playful beer label to creating vibrant visuals, we infused the brand with a sense of fun and energy that matches their unconventional spirit. Discover how our creative approach makes their brand truly stand out, whether on the field or in the community.
Expand Your Brand's Reach
Take your brand further with our additional branding services. Whether it’s bringing your space to life with environmental branding, designing packaging that pops, or building a personal brand that stands out, we’ve got you covered. Our approach ensures every detail is thoughtfully crafted and seamlessly connected, so your brand makes a meaningful impact. Let’s elevate your brand, one step at a time.
Digital Branding
Your online presence deserves more than just a logo. We’ll customize everything from social media profiles to email templates, ensuring your brand is recognized across all digital platforms.
Environmental Branding
Transform spaces with your brand’s identity. Whether it’s an office, event, or trade show, we’ll design elements that make your brand feel at home wherever you are.
Brand Refresh and Rebranding
Out with the old, in with the bold. If your brand feels a little outdated, we can help you reimagine it with a fresh new look or a complete overhaul.
Social Media Branding
Make your mark on social. We create custom graphics and provide strategies to keep your brand looking sharp and on-point across all your social channels.
Packaging and Label Design
Stand out on the shelf with packaging that tells your brand’s story. We design labels and packages that not only look great but also resonate with your audience.
Personal Branding
Your brand isn’t just for businesses. We help influencers, public figures, and executives build a polished personal brand that aligns with their goals and values.