The way in which your website is built is just as important as how it looks and what it says. Technical SEO is about making sure your beautiful new website is crawlable and easy for search engines to understand. Unfortunately, most websites these days are not built or tested properly to ensure they are search engine friendly. Mistakes are common, and over time these mistakes affect a website’s performance in search engines.
Technical SEO Out of the Box
At Octavo, we ensure every website we build meets the standards of all major search engines. This includes:
- Mobile Friendly
Using the latest responsive techniques for mobile optimization ensures your website looks and works well on different devices, like phones and tablets. This way, people can easily use your site no matter what device they’re on. - Easy to Use Navigation
Simple and easy to use navigation that results in a great user experience and allows for easier crawling and indexing of your content. - Proper URL Structure
Making sure your website’s URLs are easy to understand helps people and search engines know what each page is about at a glance. This organized structure makes navigation simpler and improves how your site is seen online. - Unique and Accurate Page Titles and Meta Descriptions
Unique and accurate page titles and meta descriptions improve your website’s visibility in search results. They help more people click on your link because they know what to expect, and they make your website look trustworthy and reliable. - Clear Hierarchical Structure
Making sure each page has the right heading tags and a clear structure helps organize your content and is easier for people and search engines to understand.
Ongoing Technical SEO Services
In addition, we also offer ongoing Technical SEO services:
- On-page Analysis
On-page analysis to reveal any issues in how your content gets rendered and served to users. - Crawling and Monitoring
Crawling to see how a search engine accesses your content and to highlight critical issues that prevent a website from appearing in search results. - Keyword Tracking
If a website is not ranked for its target keywords, this could suggest a technical issue. - Backlink Analysis
Backlinks are a fundamental element of SEO. Monitoring inbound links can uncover opportunities to build new links or renew old ones. - Website Speed
Website speed now an important ranking factor. It is important to constantly monitor and uncover ways to improve your website performance. - Sitemaps
Sitemaps help search engines identify the most important content on your website. As changes are being made to your websites structure sitemaps should be kept up to date. - Local SEO
Consumers are always searching for local content on their smartphones. It is important that local listings are current and optimized for high-priority keywords.
Remember, the way your website is built is just as important as how it looks and what it says. Technical SEO makes sure your website is easy for search engines to crawl and understand. It’s also important to note that Search Engine Optimization (SEO) isn’t a one-time thing. It’s an ongoing process that needs regular attention and constant work to make it better.
