Luxury Cookie Dough Packaging Design
Sweet Maddie's
A Story of Passion, Quality, and Transformation
We’re Michelle and Craig Bryan, the founders of Sweet Maddie’s – Cookies on Demand. For years, we operated a made-to-order bakery, creating everything from wedding cakes to custom cupcakes. But when the pandemic nearly forced us to close, we knew we had to pivot. We didn’t just want to make cookies—we wanted to create a product that delivered indulgence without sacrificing quality or convenience. That’s how Sweet Maddie’s evolved into a premium frozen gourmet cookie dough brand, bringing bakery-style cookies straight to your oven.
From the start, our focus was on perfecting our recipes and ensuring every bite met the highest standards of quality. But as we grew, we realized something important—our packaging needed to match the premium taste of our cookies. We knew we had to call on the best. We needed someone who understood luxury branding, had an expert eye for design, and appreciated gourmet craftsmanship. And just as importantly, we wanted to work with someone local who would listen to our ideas and bring them to life. That’s when we turned to Sue and the team at Octavo Designs.
Luxury Packaging for a Premium Cookie
Sweet Maddie’s isn’t just selling cookies—we’re delivering warm, bakery-style goodness straight from your oven. Made with the finest ingredients, our cookies deserved packaging as premium as their flavor.
When we first started, our cookie dough was tucked away in a plain black bag with a simple label. Functional? Yes. Eye-catching? Not so much. It didn’t convey the indulgence, quality, and sheer deliciousness of what was inside. And in a crowded market, packaging is everything. Shoppers make split-second decisions, and a beautifully designed package can mean the difference between a product that flies off the shelves and one that gets overlooked.
That’s where Octavo Designs came in. They gave Sweet Maddie’s packaging a major glow-up, crafting a luxurious matte bag with a rich brown and gold foil color palette that immediately signals sophistication and quality. The brand name is front and center for instant recognition, while a mouthwatering cookie photo practically begs you to take a bite.
Custom Variations
To make each flavor stand out, the team created custom patterns for every type of cookie—whether it’s our signature Triple C, Maryland Mud, or gooey Toffee Salted Caramel. Each pattern adds a unique touch while keeping the overall look cohesive, making it easy for customers to spot their favorite flavors (or discover a new one).
The Result?
Packaging that doesn’t just hold our dough—it tells a story. A story of indulgence, quality, and pure cookie bliss. And when a product looks this good, it’s impossible to resist grabbing a bag (or three).
Octavo Designs turned up the heat with our new packaging! They took our gourmet frozen cookie dough and gave it a look as luxurious and high-quality as it tastes. The new design is bold, beautiful, and truly stands out on the shelf. We wanted a design that transcends trends—something timeless that reflects the uncompromising quality of our cookies. Octavo understood our vision and brought it to life in a way that truly represents who we are."
